Privacy Policy

Effective May 2026

At Naks Snacks, we take your privacy seriously. This policy explains what information we collect, how we use it, and what rights you have. We have written this in plain language because nobody enjoys reading walls of legal text.

Who We Are

Naks Snacks is a dog treat company based in San Diego, California. When we say "we," "us," or "our" in this policy, we mean Naks Snacks. When we say "you" or "your," we mean you, the person visiting our website or buying our products.

What Information We Collect

We collect information that you give us directly and information that is gathered automatically when you visit our site.

Information you provide:

• Name -- so we know who is placing the order
• Email address -- for order confirmations, shipping updates, and marketing emails if you opt in
• Shipping address -- so we can deliver your order
• Payment information -- processed securely through Stripe (we never see or store your full card number)

Information collected automatically:

• Pages you visit on our site and how long you spend on them
• Your browser type, device type, and operating system
• Your approximate location based on IP address
• How you found our site (search engine, social media, direct link)
• Session recordings and click/scroll behavior through Microsoft Clarity

How We Use Your Information

We use your information for the following purposes:

• Order fulfillment: Processing your order, charging payment, shipping your treats, and sending you tracking information
• Customer service: Responding to your questions, handling returns and refunds
• Marketing: Sending you emails about new products, promotions, or company news -- but only if you have opted in. You can unsubscribe at any time
• Site improvement: Understanding how people use our website so we can make it better

Third-Party Services

We share your information with a limited number of third-party services that help us run our business:

• Stripe -- handles all payment processing. Stripe has its own privacy policy and is PCI-DSS compliant. We never store your credit card details on our servers
• Google Analytics (GA4) -- helps us understand website traffic and user behavior. Google Analytics uses cookies to collect anonymous usage data
• Google Tag Manager -- manages the scripts and tags on our website. It does not collect personal data itself but facilitates other tools
• Microsoft Clarity -- records anonymous session replays and heatmaps so we can see how visitors interact with our site. Clarity masks sensitive input fields automatically

We do not sell your personal information to anyone. We do not share your data with advertisers or data brokers.

Cookies

Our website uses cookies, which are small text files stored in your browser. These cookies come from:

• Google Analytics (GA4): Analytics cookies that help us measure site traffic and understand how visitors use our pages
• Microsoft Clarity: Session recording cookies that help us see how users interact with our site layout and content

You can disable cookies in your browser settings at any time. Disabling cookies will not affect your ability to browse our site, though some analytics features will stop working.

Your Rights Under CCPA (California Residents)

If you are a California resident, the California Consumer Privacy Act gives you the right to:

• Know what personal information we have collected about you
• Delete your personal information from our records
• Opt out of the sale of your personal information (we do not sell your data, but you have the right to confirm this)
• Non-discrimination -- we will not treat you differently for exercising your privacy rights

Your Rights Under GDPR (EU Visitors)

If you are visiting from the European Union, the General Data Protection Regulation provides you with these rights:

• Right to access: Request a copy of all personal data we hold about you
• Right to rectification: Ask us to correct inaccurate data
• Right to erasure: Ask us to delete your personal data
• Right to data portability: Request your data in a machine-readable format so you can transfer it to another service
• Right to restrict processing: Ask us to limit how we use your data
• Right to object: Opt out of certain types of data processing, including marketing

Data Retention

Order data (name, address, purchase history) is kept for as long as necessary for tax, accounting, and legal compliance purposes. In most cases, this means we retain order records for at least seven years as required by tax law.

Marketing data (email address, preferences) is deleted upon request. If you unsubscribe from our emails, we will stop sending marketing communications immediately, though we may retain your email on a suppression list to ensure we do not accidentally email you again.

Analytics data collected by Google Analytics and Microsoft Clarity is subject to their respective retention policies and is not personally identifiable.

Data Security

We use industry-standard security measures to protect your information, including HTTPS encryption on our website and secure payment processing through Stripe. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this privacy policy from time to time. If we make significant changes, we will note the new effective date at the top of this page. We encourage you to check back periodically.

Contact Us

Naks Snacks
San Diego, CA
Phone: 858-692-3306
Email: info@naksnacks.com